Orphans (Lettering edition)Sep 11 2014 · 0 comments · Branding, Lettering ·4
As you work on different projects through out the year, there’s always a lot of work in the form of proposals and sketches that never gets to see the light of day. So I’ve decided to periodically go through the waste paper bin to see if I can find anything that deserves a moment in the spotlight before it’s going to get hauled off to be shredded, pulped and recycled.
Today a bunch of lettering.
Contestant nr. 1The first of our lucky contestants is a set of sketches I did for a start-up lingerie brand. The client wanted some of that fifties pin-up style, so I did a few scripts to get a feel for where it could go. Unfortunately the project never came off the ground and these were all scrapped. It could have been so nice.
Contestant nr. 2The second was my own damn fault really.
There’s a British magazine called Illustrators. It’s about illustrators….The articles are great and they show some amazing work from all the greats, but that logo….
I just couldn’t take it. So as a little pet project I decided to help them out (or be a pedantic prick; however you look at it) I decided to design them a new logo.
They had already gone through a restyling of their logo, so the most recognizable feature of their current logo, the splatter dotted ‘i’ (with some minor adjustments of course) needed to be maintained. I changed everything else.
Unfortunately for me however, the editors politely disagreed with me and stuck with the logo they had.
Contestant nr. 3The last of the three exalted ones is a couple of alternative proposals I did in a process of designing the visual identity of a small independent brand that focuses on the retail of handcrafted or traditionally produced products.They are called Classic Traveler and they run their operation from the boat they also live on (which is pretty damn cool I think).
So as the client picked the other one, these guys got thrown on the rubbish pile.
The feel had to reflect the handmade aspect of their products and also needed a connection to the nautical life.
This one had a happy end as something came out of this that actually did see the light of day.
These are part of the logo set I ended up developing for them:
I hope you agree in that these were worth granting them some attention… if not, feel free to let me know in the comments.
Next time I’ll dig up some illustration sketches that didn’t make the cut.
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