ADIDAS Climachill IllustrationsApr 22 2015 · Commercial ·8
This is a series of poster-size illustrations produced to become part of several different sets in the print campaign for the ADIDAS ClimaCool and ClimaChill clothing lines.
The main message of this campaign was one of ‘uncontrol yourself’ [because these gamrs will keep you cool]. The technology of the clothing boasts extreme heat ventilation and this needed to be portrayed in the both the theme as well as the execution illustrations. The creative driector was after a wheat pasted / screenprinted poster look. And the overall feel needed to be dirty and aggressive.
In total about 30 poster were produced and incorporated into the different assets of the print campaign.