Athletic Club Amsterdam IdentityAug 28 2014 · Identity, Interactive ·11
Client Athletic Club
In this project we designed a brand identity and a series of subsequent products to support it.
The Athletic Club is a 5-star hotel level sports club in Amsterdam. It wants to provide a high standard of service for an exclusive circle of clients. In the visual identity we wanted to invoke the style, grace and class of the sports clubs in the time when they first appeared, the early 20th century, but of course improved upon through modern knowledge and technology.
The typeface that was used in the logo is an early version of the wonderful font Oskar by Bold Monday.