FireFox OS MascotsOct 20 2013 · Identity ·20
The concept was to unleash the fox. Let it roam free and explore. The fox had to be smart, bold and kind of bad-ass but also friendly and approachable. This shows some of the sketching process and 4 of the 9 final foxes.
For a more in depth look ate what developing this work entailed have a look at my blog.