Gulf Air Logo Re-designDec 15 2018 · Identity ·2
Client Saffron Brand Consultants
Chief creative officer Saffron Brand Consultants
Design director Craig Matchett
In the beginning of 2016 I was invited by Saffron Brand Consultants in London to join their team as illustrative designer to redesign the brand for Gulf Air. I had worked with Saffron in the past so I jumped at the chance.
The absolute vastness of this project became obvious to me when I was on the phone to, chief creative officer at Saffron, Gabor Schreier. When he was explaining what the project was about he casually dropped he was calling me from the grounds of the aircraft manufacturer because they were redesigning the entirety of the fleet as well.
Luckily I was allowed to focus solely on the re-design of the iconic Gulf Air Falcon.
A massive part of these kinds jobs is the exploration of shape. An the Falcon was no exception. This bird needed to show strength without being overly aggressive while also remain dynamic and ‘airy’.
Only through lots of sketching (by hand on paper, with a pencil in my case) could I fully explore the pose and efficiently search the right balance between an abstraction and naturalism.
As the falcon was being developed work (a lot of work) was also being done of the design and development of the overall identity design by the team at Saffron headed up by design director Craig Matchett. To assist them vector version and colour renders were made of some of the sketches that seemed to have a lot of potential.
I also assisted on researching possible ways to add colour to the bird.
In the meantime the overall shape of the bird kept being refined, both informed by its place in the overall brand design, its technical demands and of course client feedback.
Below is the final version of what I delivered to Saffron to incorporate into the overall brand. I also developed a special version, corrected for use on small scales.
As mention above the whole of this identity was absolutely massive and well worth a visit to the Saffron site.
They did an amazing job and I feel quite honoured to have been a part of it.