Speedhunters MerchandiseOct 17 2013 · Commercial ·8
Speedhunters is a lifestyle brand geared toward automotive enthusiasts and originated as a spin off of the Need for Speed game brand. Both are owned by EA. As sponsors of three of the best drift racers in the world they wanted to put out a line of merchandise to promote this fact.
The styles were heavily inspired by 1980′ Japanese pop culture (but the place and era in which drifting originated). The line consisted of t-shirts, stickers, hooded sweaters, key-chains and all the packaging designs.