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Client Athletic Club
In this project we designed a brand identity and a series of subsequent products to support it.
The Athletic Club is a 5-star hotel level sports club in Amsterdam. It wants to provide a high standard of service for an exclusive circle of clients. In the visual identity we wanted to invoke the style, grace and class of the sports clubs in the time when they first appeared, the early 20th century, but of course improved upon through modern knowledge and technology.
The typeface that was used in the logo is an early version of the wonderful font Oskar by Bold Monday.
The concept was to unleash the fox. Let it roam free and explore. The fox had to be smart, bold and kind of bad-ass but also friendly and approachable. This shows some of the sketching process and 4 of the 9 final foxes.
For a more in depth look ate what developing this work entailed have a look at my blog.
Project name: State X New Forms
Client: Paard van Troje
Branding and advertising (print and narrowcast tv) for the 2009 edition of State-X New Forms, an alternative electronic music festival.
The concept was to try to portray the jarring combination of cold electronics and raw human emotion, which is something that seemed to connect most of the acts playing the festival. The organic versus the mechanical.
Next to a wide line of print items there were also t-shirts and a narrow-cast video (to be broadcast in the trams around the city) were produced.
Client: Peter Spanton Beverages
Creative direction: Ralph Robinson
As we saw Peter cooking up his miracle cure beverages, the style was based on the apothecary styles of the late 19th century, but at the same time keeping it modern and clean. Only Peter Spanton knows what the rabbit-man means.
Branding and advertising for an exhibit on the use of wheels in the urban environment put on by Arcam, (Amsterdam Center for Architecture).
Stad op Wieltjes translates into “City on Wheels”.
Client Robothon 2012
Robothon is a Conference on Type Design and Technology organized by Erik van Blokland of Letterror and Paul van der Laan of Bold Monday. And even though these guys are very talented designers in their own right, they ask me to design the logo for that year’s conference.
Next to the logo there were also t-shirts, title cards (to announce the speakers), name badges and a short opening animation of the logo.
For a more in depth account of how this logo came about please have a look and my blog.